Focus Groups

Bringing representatives of your market together to interact and reveal their needs and opinions provides valuable and often surprising insights. It is helpful in obtaining feedback on products, services, and programs, as well as testing various message strategies. Often we’ll uncover unexpected needs and startling attitudes. Focus groups can also be a critical first step in uncovering themes to explore in large survey-based projects.

At Marketing Intelligence
Successful focus groups are comfortable and creative. We are experts in developing a genuine rapport with our participants. Our groups meet in unique and sometimes unusual settings and make use of fun techniques and props to facilitate open dialogue. Marketing Intelligence will conduct focus groups anywhere in the United States, in English or Spanish.

Your final report is designed to meet the needs of the client, bringing to light marketing challenges and insights. It may consist of an oral presentation, DVD of the focus group, a written report or a combination of any of the three.